B Corps™ are businesses that are held to the highest standards of social and environmental responsibility, transparency, and accountability. It's not just about saying you care, it's about proving it through rigorous assessments and ongoing commitments.
Hans looks back at 20 years of innovation in arts marketing as HdK celebrates a major milestone.
Do your visitors mind if their data is used to improve the website experience? Google Consent Mode V2 (GCM v2) is going to have an impact on you manage that information. HdK have done the research and have found a solution that we're offering to our clients.
This blog post looks into how Taylor Swift leverages social media to build relationships with her dedicated audience over two decades.
This blog post looks into how marketing professionals can use artificial intelligence (AI) to simplify daily activities and provides tips and tricks on how to best use this technology.
Website security is an important aspect of maintaining a strong online presence, and understanding how vulnerabilities arise and how to protect against them can help keep your site safe and running smoothly.
We consider the overlap between Geography and Digital Marketing when two students from Oaklands School pay us a visit.
It’s no secret that the live arts industry suffered during the pandemic. To make up for these losses, many artists turned to virtual events. While many of our pandemic-era changes have returned to normal, ticketed virtual events have stuck around. So, from company webinars to video game concerts, how can we take advantage of this new territory?
In late October 2023 Hans visited New York to meet with HdK client Movement Research at absorb some arts and culture. In this blog post, Hans reflects on his trip.
Have you noticed a flurry of invites to join Broadcast Channels in your Instagram DMs? Us too. Here’s what we know so far about Meta’s new one-way chat.
As we move into ‘cosy season’ it feels timely to reflect on the whirlwind of a summer that the entertainment and culture industry had this year. With the release of Greta Gerwig’s highly anticipated Barbie, Beyoncé's glittering Renaissance tour and Taylor Swift’s Super Bowl style Eras tour - it’s safe to say that 2023 really was a 'hot girl summer', turning up the heat on the economy too.
Over the last decade, Corporate Sustainability Responsibility (CSR) has been on the rise. Alongside that, digital marketing and technology has rapidly advanced making it increasingly easy for consumers to track corporate activity. Although we are not experts in CSR, we are well informed on marketing endeavours and believe that arts organisations should take initiative and utilise digital marketing to communicate their CSR practices.
With 810 million members worldwide, and counting, LinkedIn has become the most powerful professional network for organisations to connect with potential employees, visitors and partners. To help you make the most of the platform, we’ve summarised LinkedIn’s latest advice on how the algorithm works.
This week Twitter has officially been rebranded to "X". Here's everything you need to know about the recent changes to Twitter.
This blog post explores the topic of influencer marketing for the arts and provides some practical tips on how to get started, with case studies from Barbican and Tate.
Meta just released their newest platform, Threads, and here is everything you need to know.
Zero-party data, a term coined in 2020 by Forrester Research, is defined as “data that a customer intentionally and proactively shares with a brand.” As privacy regulations snub marketer’s main sources of consumer intel left and right, zero-party data is becoming more valuable than ever.
Universal Analytics (UA) changed to Google Analytics 4 (GA4) in July 2023. Learn how to customise your GA4 to make the most of the switch.
We are moving towards a more environmentally friendly world and it has become crucial to implement changes not only in the physical realm, but also in the virtual realm. So, how do we make websites environmentally friendly?
“Essential for some, useful for all’ - W3C
Instagram is always evolving to suit the needs and behaviours of its users, and because humans are ever-changing and ever-demanding, these updates just keep on coming. It’s important to stay in the loop as much as possible in order to keep up with your competitors and make your content go further.
Resources for the Metaverse
This post explains why we structure our website hosting packages and walks you through our sustainable, powerful and secure hosting package options.
To celebrate Women’s History Month 2023, we’ve put together a selection of some of our favourite women who have contributed to the arts. While this list is in the spirit of Women’s History Month, these women inspire us year round and for many of us, have been life-long influential figures.
The real trick in life is to turn hindsight into foresight that reveals insight wrote Robin Sharma. When we navigate the maze of emerging technologies it's useful to have a template to help see beyond the hype.
As TikTok becomes a more widely used social media platform, it has grown to include a business service for organisations to effectively and creatively promote their products and services through short form videos.
An inside look into Facebook's recently released paid social media scheduling platform and why arts and culture organisations should be taking full advantage of what it has to offer.
Are you looking for a way to expand your network of clients or want to boost your digital marketing? Social media influencers are a great asset to an organisation's marketing strategy.
“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. ” - Alvin Toffler
The concept of the Metaverse has been buzzing around for some time now. With AR and VR technologies quickly developing, what does the Metaverse mean, and how it is evolving today?